My name is Tony Libera. I'm a freelance creative, writer, and director.
My career began at the Minnesota Daily, where I was a writer and editor for the Arts & Entertainment section. I transitioned into a copywriting role at a small sports startup and soon took over as their media director, managing creative strategy, social accounts, and brand design ranging from digital assets to apparel.
In February 2013, I began working at General Mills. My dedicated brands were Wheaties, Cascadian Farm, Fiber One, and Nature Valley Granola. Freelance community management became a full-time digital gig after an agency descoping.
As an employee, I oversaw digital and social strategy, media buying, and content—creating assets, art directing, and managing a designer and community manager.
Eventually, I was moved down to the central org, where I was a Senior Brand Creative for all GMI brands. I performed odd jobs like copywriting, directing commercials, creating Wheaties beer, and more.
As of February 15th, I’ve gone off on my own—providing all of the above services via contract or retainer. Check out my work and get in touch if you’d like to work together.
If you’re into Myers-Briggs research, I’m an ENTP.
We’re adept at generating conceptual possibilities and analyzing them strategically.
I’ll let you be the judge.
- We’re enthusiastic innovators.
- We analyze situations and ideas.
- We’re spontaneous.
- We’re adaptable.
- We’re super cool.
Here are some of the projects I've helped bring to life.
Let's make something cool.
Here's what I can do for you.
From one-shot commercials to massive campaigns—I’m your creative director.
The best creative is grounded in insights and brand strategy, not the other way around.
Whether it’s a pre-roll ad or an Instagram post, your video content should be top-notch.
21st-century advertising isn’t about being a slick salesperson… it’s about telling a compelling story.
If you’ve got a good brand, you want to make sure it looks good. People become fans with their eyes first.
Traditional media is dying. Now is the time to build the infrastructure for the future marketing.
Minneapolis, MN, USA
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