Cascadian Farm was one of my dedicated brands when I was in the cereal division at General Mills. In my time on the brand I helped reshape the branding, brand sensory principles, and voice.

This new branding style came to life mostly in digital and can be seen in a variety of photo, video, and print assets.

Art direction by Tony Libera. Design by Jeff Barr & Sam Schuna. Video production HeLo and Solve.

Print ad for Rodale’s. Creative Direction by Tony Libera. Copy by Solve. Layout and design by Jeff Barr. Photography by Studio G.